Singer, Brother, and Kenmore sell about 70 percent of all units. Brands such as Bernina and Husqvarna Viking are gaining as the market shifts to more expensive, feature-laden machines.
Mechanical models. These require you to manipulate most controls by hand, generally cost less than electronic or sewing/embroidery models, and handle the basics--repairs, hems, simple clothing, and crafts projects. They're what most people who buy sewing machines choose. Price range: less than $500.
Electronic machines. These shift many tedious sewing jobs from your hands to computer chips. The typical unit offers touchpad controls, a light-emitting diode (LED) screen, a wealth of presser feet for challenges such as pleats and topstitching, and numerous decorative stitches. Price range: $300 to $1,200.
Sewing/embroidery units. These combine the talents of a stand-alone embroidery machine with a sewing machine. The machine holds a hoop under its needle and moves the hoop in four directions as the needle sews. You push a start button, watch, and periodically change thread colors. Embroidery machines require a link to a home computer to access all their capabilities. Price range: $1,000 to more than $6,000.